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Business is more than just what appears on your profit and loss statements.
It is an important part of the social and it needs to give back as much as it gets. Being a part of the community is having an annual employee product drive (although that's good). It's more than just trying to make a good impression for the sake of making a good impression; it's about simply doing good in the world because it's the right thing to do.
Of course, there will be benefits to your business. You'll get good press, for example. People will patronize your store if they think positively about you. You'll be on the "top-of-the-mind" for people when they need your service.
March 05,2010
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